SAT, GTA, ABCSA, GAUTENG TOURISM AUTHORITY, TOURVEST AND QANTAS hosted a team of buyers and media from Australia at INDABA – THE CONTINENT’S FLAGSHIP TRADE & TOURISM EVENT – AFRICA’S TRAVEL INDABA AFTER THREE YEARS IN HIBERNATION.

Indaba is a proudly made African show and we were proud to host a contingent of Australian trade and media representatives. “SAT Head Mosilo Sofonia, responded with a resounding YES”, when approached to co-host a luncheon to build a better bridge between our two countries, said Judi Nwokedi, Chair of ABCSA, GTA and COO at Tourvest.

More than 600 buyers came from across the world to experience the diversity of African tourism products.

The trade show featured 634 exhibitors, from various African countries and with a matchmaking diary system, resulted in more than 22,000 meetings that were confirmed to take place throughout the three days.

The latest data has shown that the global international tourist arrivals to Africa have more than doubled in January 2022, compared to 2021 with 1.8 million more visitors travelling worldwide in the first two months of 2022.

In January 2022, Africa enjoyed a growth of 51 per cent in 2022, over 2021.

With the focus of travel being the VFR market segment in both regions and business, our key objective discussions were to:

  • Curate a narrative that showcases opportunities in the two regions
  • Build SA brand equity
  • Expand the business base
  • Increase inbound and outbound tourism beyond the traditional market segments

This was the first event held in this sector and the success demonstrated huge potential and opportunity. We are merely scratching the first few grains of sand between Uluru (Ayers Rock) and the Cradle of Human Kind (Maropeng).

To read more, please refer to the articles below.

“AFRICA IS A REGION WHERE YOU INHALE THE BEAUTY EVERYWHERE WITH A UNIQUE HISTORY OF COURAGE, RESILIENCE, AND HISTORIC SITES” Sisulu spoke of a renewed focus on responsible tourism, which she said is the only way forward for the continent’s future.