As the second largest continent, Africa is home to 54 countries and over 1.4 billion people.

The most central continent in the world, Africa is the perfect hub for reaching the corners of the world. Incidentally, it’s also the most profitable region in the world, making it a top option for your next business venture. Here are 5 excellent reasons to take your business to the mother continent.

1. Fast Adopters

Important for any business, high adopters are aplenty on the continent. The pace of adoption is faster in Africa than any other region in the worldDisposable income is also on the rise in Africa. This coupled with the middle class making up a third of Africa’s population, it presents good opportunities for businesses to take part in. Case in point, Africa’s Internet Economy is growing and has the potential to reach 5.2% of the continent’s GDP, making up a $180 billion USD stake in Africa’s economy.

2. Young Workforce

Africa has a young and growing workforce perfect for businesses wanting to invest in the region. Africa is the fastest growing continent, and by the turn of the century will be the only region with population growth.

With almost 60% of the population made up of people under 25, it is also the youngest continent. There is a surplus of workers that want and need jobs. Unlike other parts of the world, Africa is not in a candidate-driven market, it’s an employer market and that means you as a business can access the best talent, without facing fierce competition.

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